UNICEF calls for balanced approach for social media rules for children

(MENAFN) As governments increasingly move to restrict children’s access to social media, experts are urging a careful balance between protection and engagement. Proposals such as stricter age limits or outright bans are gaining traction amid growing concerns over the effects of constant connectivity on young users’ mental health, learning, and overall well-being.

Recent studies highlight the magnitude of the issue: 97% of children go online daily, and 78% check their devices at least once an hour. About one in four minors exhibit “problematic” or “dysfunctional” smartphone use, with behaviors resembling addiction. Excessive social media use has been linked to reduced concentration in class and weakened real-life communication skills.

While UNICEF welcomes the focus on online safety, it cautions against overly restrictive measures. Aaron Greenberg, UNICEF’s regional adviser for child protection in Europe and Central Asia, noted that limiting access can help some children concentrate and learn better. However, he stressed that social media platforms are deliberately designed to be highly engaging, affecting children differently.

“UNICEF frequently hears from educators, families, and students about how many young people struggle to put their phones down to study, focus in class, or even get enough sleep,” Greenberg said.

Public concern is significant: the 2025 Eurobarometer survey found that over 90% of Europeans see urgent action as necessary to protect children online, and 93% believe social media negatively affects children’s mental health.

Greenberg warned, however, that strict age restrictions could have unintended consequences, allowing platforms to avoid accountability, pushing children into unregulated digital spaces, and reducing their digital literacy.

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