AGP Executive Report
Last update: 10 hours agoPublisher Economics: Ringier says its data initiative confirms logged-in readers are more valuable across advertising and subscriptions, bolstering publishers’ push for first-party audience data. Ad-Tech Deals: Publicis has completed its acquisition of LiveRamp, expanding its data and identity capabilities for advertisers. Ad Market: Roku reported higher revenue and profit as media and entertainment ad spending and subscriptions grew. AI in Marketing: A World Federation of Advertisers survey found 96% of major brands now use AI, even as marketers question whether the tools are delivering results. Media Jobs: Malaysia’s government says it will offer support to journalists affected by layoffs as Utusan Malaysia’s publisher plans to restructure. Campaign Watch: John Lewis has launched its 20th Christmas advert, starring Dame Kristin Scott Thomas with music by Sam Fender; Thatchers is also running its biggest festive campaign across TV, streaming, social and retail media.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
