AGP Executive Report
Last update: 36 minutes agoDigital Advertising: Google is expanding ads in AI Overviews to more countries, bringing sponsored links further into AI-powered search. Media Industry: Malaysia has allocated RM30 million for a second Media Innovation Fund, supporting digitalisation, talent development and AI adoption. The previous round funded 72 media companies. Agency Support: India’s ad association has launched an INDIE Council to help independent agencies tackle talent and technology challenges, starting with an AI boot camp. Brand Campaigns: Axis Bank and Visa are backing a Shahid Kapoor-led festive campaign with more than 100 shopping, travel and lifestyle offers. Industry Moves: Propagate India promoted Alisha Furniturewalla to senior vice president of digital, expanding her remit across brand strategy, client partnerships and integrated marketing.
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