AGP Executive Report
Last update: 7 minutes agoAd Market: U.S. advertising spending rose 1.3% in September, marking its ninth straight month of growth. Traditional media regained share, taking 26% of spending, though digital still captures roughly three-quarters. Adtech Deal: India’s Affle agreed to buy Perion Network for about $420 million, adding global reach and digital advertising capabilities. Creator Economy: Instagram is reportedly offering YouTube creators up to $500,000 to bring shows to the platform as it tests videos up to 90 minutes. AI Marketing: AI platform Profound is opening its Asia-Pacific headquarters in Singapore and plans to hire more than 15 people. Media Shake-up: Malaysian publisher Media Mulia is putting nearly 100 staff on paid leave as it reviews operations and shifts toward digital; a new Malaysian fund aims to strengthen local media technology while protecting workers. Audience Opportunity: Hispanic consumers account for 78% of U.S. population growth since 2020, highlighting a fast-growing audience for advertisers.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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