AGP Executive Report
Last update: 2 hours agoMedia Sustainability: Malaysia’s journalists’ union is seeking clarity for nearly 100 Utusan Malaysia and Kosmo! employees placed on paid leave during restructuring, as publishers face rising costs and a shift in advertising to digital. Sabah media leaders say the Media Innovation Fund 2.0 could help with training, equipment and hiring, and are urging government agencies to increase media buying with local publishers. AI and the Industry: The World Media Summit in Beijing has drawn nearly 500 delegates from 112 countries to discuss AI’s impact on news and media cooperation. In Kuala Lumpur, the World Marketing Summit is focusing on AI, branding and technology, while Malaysia’s deputy prime minister welcomed calls for more structured support for growing small businesses. Brand Campaigns: Hershey’s India launched an AI-made Diwali film for Kisses, while Kinder Schoko-Bons Crispy is using Marvel-themed packs and a contest to build buzz around Avengers: Doomsday. Business Moves: Canva is cutting 1,271 jobs, or 22% of its workforce, and offering departing staff severance, healthcare support and career services. Asos says a cyberattack briefly disrupted marketing and customer activity, costing an estimated 2% to 4% of October gross merchandise value, but it returned to annual profit.
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