AGP Executive Report
Last update: 2 hours agoAgency Moves: WPP has become Kyndryl’s preferred global marketing agency, expanding the relationship into digital experiences and AI-powered marketing operations as Kyndryl modernises WPP’s technology systems. AI Discovery: Pixis says its tool for tracking brand visibility in AI-generated answers reached $3 million in annual recurring revenue within 60 days, as marketers look beyond traditional search. Brand Measurement: Kantar’s new Experience Impact service combines customer, operational and brand data to identify which experiences can strengthen brand growth. Media and AI: Jordan’s government spokesperson says AI can improve media workflows, but journalists must remain responsible for editorial decisions and context. Campaign Craft: Bridgestone is woven into a new song by Punjabi artist Parmish Verma, aiming for a natural fit with his car culture rather than a standalone ad. PG Tips is also investing in a refreshed blend, packaging and integrated marketing push.
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