AGP Executive Report
Last update: 10 hours agoBranded Entertainment: Warner Bros. Pictures Animation and Amazon Ads are turning The Cat in the Hat into an interactive campaign across Prime Video, Twitch, Alexa and more, including a mobile game. Streaming & Sports: Disney+ will debut an F1 Academy documentary ahead of the Las Vegas Grand Prix, extending Disney’s multi-year partnership with Formula 1 through original storytelling. Marketing Tech: Optimove now lets marketers build customer audiences from Snowflake data without moving it; Selzy has launched tools for managing email campaigns through AI assistants. Industry Deal: Salesforce’s $5.66 billion Braze acquisition deepens its push into AI-powered marketing and real-time customer engagement. Publishing: Google’s AI search changes are disrupting online publishers, renewing pressure to build sustainable revenue beyond traffic.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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