AGP Executive Report
Last update: 6 hours agoPublisher Economics: Ringier says its data initiative confirms logged-in readers are more valuable across advertising and subscriptions, bolstering publishers’ push for first-party audience data. Ad-Tech Deals: Publicis has completed its acquisition of LiveRamp, expanding its data and identity capabilities for advertisers. Ad Market: Roku reported higher revenue and profit as media and entertainment ad spending and subscriptions grew. AI in Marketing: A World Federation of Advertisers survey found 96% of major brands now use AI, even as marketers question whether the tools are delivering results. Media Jobs: Malaysia’s government says it will offer support to journalists affected by layoffs as Utusan Malaysia’s publisher plans to restructure. Campaign Watch: John Lewis has launched its 20th Christmas advert, starring Dame Kristin Scott Thomas with music by Sam Fender; Thatchers is also running its biggest festive campaign across TV, streaming, social and retail media.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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