AGP Executive Report
Last update: 11 hours agoBrand-Building: Shaquille O’Neal says owning his name and logo helped turn decades of advertising into a business worth more than $100 million. Influencer Marketing: TNT won SMARTIES Philippines gold for a creator-led campaign that turned mobile network lag into a haunted-house comedy. Creative Watch: Tesco and BBH are using tarot readings to promote F&F autumn clothing across TV and social media. AI and Search: BrandAxis has launched pay-as-you-go tracking to help brands monitor how often they appear in AI-generated answers. Media Spend: Nestlé India’s advertising and marketing spend rose 46% in the second quarter, while Dentsu and Omnicom won TVS Motor’s digital media mandate in India.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
