AGP Executive Report
Last update: 4 minutes agoMartech Pricing: Treasure AI plans to charge for email based on engagement rather than send volume. Scott Brinker says marketers could benefit, but warns they’ll need new ways to budget; clicks are useful, though they don’t always translate into sales. Streaming Ad Spend: Meta is the clear winner in the U.S. micro-drama boom, with some apps directing up to 75% of their marketing budgets to Facebook and Reels. The genre’s global ad spend is estimated at $1.5 billion, excluding China. AI and Marketing Jobs: Zapier plans a pilot tying some marketers’ compensation to qualified sales leads they generate with AI, testing how to credit individual contributions. Media Deals: Amazon, Disney, Netflix and other players have kicked off the 2026 upfronts, as platforms compete for advertisers’ commitments. Brand Partnerships: Product placement spending rose 12.7% to $37.2 billion in 2025, with faster growth expected this year across TV, film, music and digital media.
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