AGP Executive Report
Last update: 5 hours agoAgency Moves: Pernod Ricard named Initiative its media agency across nine India and APAC markets, ending Wavemaker’s two-decade run in India and Singapore. The new mandate begins in January. AI & Creativity: Adobe and Disney struck a multi-year deal to develop AI-powered storytelling tools, as AI’s role in creative work keeps expanding. Media Leadership: Former Tubi chief Anjali Sud was named SiriusXM CEO, bringing a streaming executive to the top of the audio company. Marketing Shake-Up: McDonald’s is reshuffling its U.S. marketing leadership as CMO Alyssa Buetikofer exits. Regulation: The EU plans to tighten rules on influencer marketing through its proposed Digital Fairness Act. Media Dealmaking: Skydance has outlined major cost-cutting plans for its Warner Bros. Discovery deal, while Wall Street remains skeptical of the promised growth. Industry Watch: A new study found 98% of B2B marketing teams use AI, but only 3% coordinate it across go-to-market functions.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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