Expert Marketing Advisors buys JET Advertising to expand B2B and B2C services

Expert Marketing Advisors said Sept. 15, 2026, that it acquired JET Advertising to combine B2B demand-gen and marketing operations with JET’s creative and technical execution. The deal is aimed at helping brands move faster, scale broader campaigns and compete in the AI era.

Why it matters: - The acquisition gives Expert Marketing Advisors a wider service mix across B2B and B2C marketing. - The combined firm is aiming to pair creative execution with SEO, SEM, demand generation and marketing operations. - The move is meant to help clients scale campaigns and speed time-to-market as AI reshapes marketing workflows.

What happened: - Expert Marketing Advisors announced the acquisition of full-service agency JET Advertising on Sept. 15, 2026. - The companies said the deal brings together JET Advertising’s creative engine with Expert Marketing Advisors’ B2B technology expertise. - The combined organization will serve an expanded global client base.

The details: - Expert Marketing Advisors works across SEO/SEM, demand generation, marketing operations and program delivery. - JET Advertising brings experience in digital and print marketing, with a strong focus on consumer engagement and brand loyalty in B2C. - JET Advertising described itself as a boutique-style agency with the capabilities of a larger firm. - The companies said the combined platform is designed to bridge B2B technology precision with B2C brand agility. - Gartner forecasts worldwide IT spending will reach $6.37 trillion in 2026. - Expert Marketing Advisors said that market backdrop makes high-impact creativity and data-driven precision more important for B2B technology brands. - Jason Tipner, president and owner of JET Advertising, said the two firms share a commitment to integrity and client care. - Courtney Kehl, founder and principal of Expert Marketing Advisors, said the acquisition helps build a future-ready marketing engine that pairs modern precision with high-touch execution. - A public announcement page for JET Advertising is available here: More information.

Between the lines: - The acquisition reflects a broader push among agencies to offer both brand-building and performance marketing under one roof. - The AI reference signals pressure on firms to show faster execution, stronger measurement and more integrated services. - The deal also suggests Expert Marketing Advisors wants to deepen its position with technology clients while adding broader creative capabilities.

What's next: - The combined team will work to deliver end-to-end B2B marketing programs that scale with client needs. - Expert Marketing Advisors said the integration should strengthen its role as a strategic partner for modern brands. - The companies did not disclose financial terms or integration timing in the announcement.

The bottom line: - Expert Marketing Advisors is betting that a mix of creative, technical and performance marketing capabilities will help it win more business as clients demand faster, more connected campaigns.