NEW BOOK 'THE SELF-PUBLISHING ROADMAP' EMPOWERS INDIE AUTHORS WITH EXPERT GUIDANCE, FEATURING CONTRIBUTOR BURKE ALLEN

The Self-Publishing Roadmap: Everything You Need to Know About Becoming an Indie Author by Jenna Rose Robbins and Sara Stratton

WASHINGTON DC, DC, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- Redwood Publishing announced the release of The Self-Publishing Roadmap: Everything You Need to Know About Becoming an Indie Author, featuring contributions from Burke Allen, Director of Fun at Allen Media Strategies. Based in Washington DC and drawing on decades of experience generating earned media and national visibility for authors and thought leaders, Allen provides indie writers with practical strategies for publicity, positioning, and standing out in a crowded marketplace. Written by Jenna Rose Robbins and Sara Stratton, the comprehensive handbook guides writers from finished manuscript to successful publication.

The Self-Publishing Roadmap breaks down every stage of the publishing process with clear, step-by-step instructions, real-world examples, and practical tools. Readers will find goal-setting prompts, chapter-end checklists, and downloadable worksheets designed to help authors stay organized, avoid costly mistakes, and approach self-publishing with confidence and professionalism.

Among the expert contributors, Burke Allen offers guidance on one of the most overlooked aspects of self-publishing: visibility. Drawing on decades of experience helping authors, entertainers, and thought leaders generate earned media, Allen shares actionable strategies on how indie authors can position their books, craft compelling stories for the press, and build awareness beyond simply uploading a book to online platforms.

Robbins and Stratton bring deep industry credentials to the project. Robbins has edited or ghostwritten more than three dozen books, including two New York Times bestsellers, while Stratton has helped publish more than eighty titles across multiple genres. The book grew out of their hands-on work with indie authors and expands on themes explored in their newly launched Book-A-Go-Go podcast, together offering a complete and accessible roadmap for both first-time and seasoned writers.

Early praise highlights the book’s clarity, tone, and real-world usefulness:

“These two know how to take you from ‘I should write a book’ to holding it in your hands—without losing your mind or your vibe.”
— Perez Hilton, Queen of All Media

“Essential, comprehensive, actionable… what every author must know about getting books published today.”
— Michael Levin, New York Times bestselling author

“The book I wish I’d had… Comprehensive, detailed, and concise.”
— Dave Mason, award-winning novelist

For media requests for Burke Allen, please contact:

Shaili Priya
Allen Media Strategies
+1 703-589-8960
email us here
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