Caballero courts young voters with social media push

By AI, Created 6:13 PM UTC, May 18, 2026, /AGP/ – Anna Caballero is expanding her TikTok and Instagram outreach as the California State Treasurer race draws more attention from young voters. The campaign is leaning on her youth-mentoring record and a slate of endorsements from young Democratic groups across California.

Why it matters: - Anna Caballero is trying to deepen support among young Californians in the race for State Treasurer. - The effort matters because younger voters are paying more attention to the Treasurer’s race, and Caballero is using social platforms where they are already active. - Caballero is also presenting her long record of mentoring students and opening paths into public service as part of her case to lead California’s finances.

What happened: - Caballero is continuing a social media campaign on TikTok and Instagram that is getting new traction with young voters. - The campaign follows endorsements from the California Young Democrats, Contra Costa Young Democrats, Madera Young Democrats, and San Fernando Valley Young Democrats. - Caballero is the only candidate endorsed by those youth Democratic groups.

The details: - For more than a decade in the Legislature, Caballero has run a Young Legislators Program for high school students. - The program gives students hands-on experience with government, including mock hearings, bill debates, and the legislative process. - Many Central Valley students who took part in the program later entered public service at levels that include the White House. - Caballero has also worked with students on vaping prevention, broadband access, foster youth support, and legislation for military families. - The campaign says Caballero has spent decades mentoring young people and helping Valley students who often do not see themselves represented in government. - Caballero was born into a family of copper miners and has framed her background as an early lesson in hard work and saving money. - Her campaign says she has spent more than 30 years in public service focused on solutions for working families. - Caballero’s public-service resume includes service as mayor of Salinas, a Cabinet member for Gov. Jerry Brown, a state Assemblymember, and a state Senator. - Caballero was the first woman elected mayor of Salinas and the first Latina to represent her Assembly and Senate districts. - If elected, Caballero would be the first Latina elected to statewide office in California. - Her campaign is backed by Assembly Speaker Robert Rivas, Senate President pro Tempore Monique Limón, the California Latino Legislative Caucus, Latinas Lead California, the California Conference of Carpenters, the International Union of Painters and Allied Trades, California State Association of Electrical Workers, Plumbers, Pipefitters, Pipeliners and HVACR Technicians UA Local 246, the California Democratic Legislative Women’s Caucus, and a broad coalition of congressional, legislative and local leaders, Democratic clubs and labor organizations.

Between the lines: - Caballero is pairing generational outreach with a biography built around representation, mentorship and long public-service experience. - The youth endorsements give her a built-in contrast with rivals and help signal momentum inside Democratic circles. - Her emphasis on hands-on civic training suggests a campaign trying to turn biography into a broader argument about who gets access to government.

What’s next: - Caballero’s campaign is likely to keep using short-form video to reach younger voters as the Treasurer race develops. - The campaign will also keep highlighting endorsements and her record of moving students into civic and public-service roles. - A win would put Caballero in position to make history as California’s first Latina elected to statewide office.