Trellis Marketing marks completion of Steuben County opioid awareness campaign

Trellis Marketing says it has finished a one-year opioid misuse prevention and overdose reduction campaign in Steuben County, New York, funded by Opioid Settlement Funds. The effort used customized PSAs, education and recovery stories to reduce stigma and connect residents to support services as counties continue to face shifting overdose trends. Why it matters: - The campaign targeted opioid misuse prevention and overdose reduction in Steuben County. - The effort used public awareness messaging to reduce stigma and direct residents to live-saving support services. - The program reflects how counties are using Opioid Settlement Funds for local prevention outreach. - The campaign model may be relevant for other New York counties and jurisdictions nationwide. What happened: - Trellis Marketing, Inc. completed the development and launch of a one-year public awareness campaign in Steuben County. - The campaign focused on opioid misuse prevention and overdose reduction. - Steuben County funded the initiative through Opioid Settlement Funds. - Trellis Marketing produced customized PSAs and ran a multi-media campaign tailored to the county’s goals and budget. - Steuben County became the first county in New York State to launch this opioid abatement campaign model. - The county’s Public Health Department and Legislature worked with Trellis Marketing to shape the messaging and outreach. The details: - The campaign delivered targeted messaging, educational resources and real stories of recovery. - Trellis Marketing said the content was designed to reduce stigma and connect residents with support services. - Catharine McCracken, Founder and CEO of Trellis Marketing, said public health campaigns are central to the company’s mission. - McCracken said authentic storytelling and accessible resources can help people take the first step toward recovery. - The Opioid Awareness & Education Program began in 2018 after members of the New York State Coroners Association raised concerns about rising overdose deaths. - Trellis Marketing worked with the New York State Association of Counties to develop an award-winning creative campaign and cost-effective media strategy. - The broader program was built to deliver public health messaging across New York State. - Recent overdose trends show a rise in fatalities among older adults. - Those deaths are often linked to substances unknowingly mixed with illicit fentanyl. Between the lines: - The campaign shows how local governments are pairing public-health messaging with settlement dollars to reach residents through tailored media. - The focus on recovery stories and stigma reduction suggests counties are trying to improve engagement, not just awareness. - Stephen J. Acquario, Executive Director of the New York State Association of Counties, said counties across New York continue to deal with substance use disorder every day. - Acquario said NYSAC endorses the public awareness campaign and appreciates Trellis Marketing’s leadership. - The shift in overdose demographics signals that prevention messaging may need to adapt as the crisis changes. What’s next: - Trellis Marketing said it remains committed to addressing opioid addiction and mental health challenges throughout New York State. - The company plans to keep working with local governments and organizations on community impact efforts. - Counties interested in participating can visit more information . The bottom line: - Trellis Marketing says the Steuben County campaign reached its one-year finish while highlighting a broader push to turn opioid settlement money into targeted, local prevention work.