Content marketing software market seen topping $26 billion by 2030

The Business Research Company projects the global content marketing software market will exceed $26 billion by 2030, led by North America and the U.S. The report points to rising digital content demand, AI tools and higher marketing investment as the main growth drivers.

Why it matters: - Content marketing software is moving deeper into enterprise marketing stacks as companies push more spending into digital content, automation and analytics. - The market's projected growth suggests stronger demand for tools that help brands create, distribute and measure content across channels. - The report also frames content marketing software as a small but growing slice of both the broader smart technology market and the information technology industry.

What happened: - The Business Research Company released a 2026 report on the content marketing software market with forecasts through 2035. - The report says the global market will surpass $26 billion in 2030. - The company estimates content marketing software will represent about 1% of the parent smart technology market in 2030. - The report says the market will account for nearly 0.2% of the broader information technology industry in 2030. - A free sample of the report is available here. - The full report is available here.

The details: - North America is projected to be the largest region in 2030, with a market value of $9.5 billion. - North America is expected to grow from $4.1 billion in 2025 at a 19% compound annual growth rate. - The U.S. is projected to be the largest country in 2030, with a market value of $8.5 billion. - The U.S. market is expected to grow from $3.6 billion in 2025 at a 19% CAGR. - The software segment is projected to be the largest component segment in 2030, accounting for 65% of the market, or $17 billion. - The report segments the market by component into software and services. - The report also segments the market by content type into social media, blogs, videos, infographics and other content types. - The report segments the market by application into content creation, content analytics, content curation, content distribution and campaign management. - The report segments the market by end use into automotive, health care, agriculture, manufacturing, power and energy, and other end uses. - The software market is projected to grow by $10 billion from 2025 to 2030. - The services market is projected to grow by $5 billion over the same period. - Collectively, the software and services segments are projected to contribute more than $15 billion in market value by 2030. - The new 2026 report includes market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology and future trend analysis, and updated graphics and tables.

Between the lines: - The strongest growth drivers are digital content demand, technology upgrades and higher content marketing budgets. - Rising demand for digital content is projected to contribute 2.3% annual growth. - Technological advancements are projected to contribute around 1.9% annual growth. - Increasing investment in content marketing is projected to contribute about 1.7% annual growth. - AI, machine learning, automation and cloud computing are helping content teams produce, personalize and manage content faster. - The report points to growing interest in centralized planning, workflow management, governance, compliance and integration with CRM, CMS and customer experience platforms. - The report also cites stronger adoption of first-party data strategies, generative AI and omnichannel engagement as reasons for growth in the U.S. and North America. - The Business Research Company says its estimates are based on primary and secondary research and are not intended as investment guidance.

What's next: - The market is expected to keep expanding through 2030 as enterprises increase spending on content automation and analytics. - The report forecasts broader opportunity in managed content strategy, consulting services and multilingual content operations. - The company expects further gains as brands push for scalable digital engagement and better measurement of content performance. - The Business Research Company says it continues to offer custom research packages, including market entry, competitor tracking and supplier and distributor research. - The company also says it has published more than 30,000 reports across 27 industries and 60-plus geographies.