Hounds Town USA names Breken Randall marketing chief as growth accelerates

Hounds Town USA appointed Breken Randall as vice president of marketing as the dog daycare and boarding franchise passes 100 locations and expands into new states. The move comes during a year of national recognition and added investment in the company’s franchise support systems.

Why it matters: - Hounds Town USA is scaling fast, and the company is adding marketing leadership to support that growth. - The brand now has more than 100 locations across 27 states, with new openings still underway. - Stronger marketing and franchise support can help drive local store performance as the pet care market expands.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing resources and long-term system growth. - The appointment follows a milestone first half of 2026 for the brand. - Hounds Town USA also recently added Courtney Allison as chief franchise officer and integrator.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive leadership roles with True Religion and A|X Armani Exchange. - In April, Hounds Town USA opened its 100th location. - The company has since grown to 100+ locations across 27 states. - Hounds Town USA opened five locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - The company’s model centers on pack play, dog daycare, boarding and pet spa services. - Hounds Town USA was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand says its daycare model is designed to meet dogs’ physical, social and psychological needs in a natural pack environment. - Hounds Town USA also offers spa services and, at select locations, Pet Taxi transportation. - The company says it has over 100 locations open nationwide and expects 25+ locations to open or be awarded in 2026. - Hounds Town USA can be found at more information and franchising opportunities.

Between the lines: - The hiring suggests Hounds Town USA is prioritizing brand building and local franchise execution at the same time. - The company’s recognition from Entrepreneur and Inc. points to momentum beyond unit growth. - Hounds Town USA ranked No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also named Hounds Town USA as one of five franchise brands benefiting from growth in pet care. - Inc. included Hounds Town USA on its 2026 Best Workplaces list. - The company’s focus on a “dog-first” model gives it a clear positioning in a crowded pet care market.

What’s next: - Hounds Town USA said it will keep expanding thoughtfully in the second half of 2026. - Additional locations are in development. - The company is also investing in systems and infrastructure to support franchise owners and pet parents. - Randall’s marketing team will be responsible for helping turn national growth into stronger local demand.

The bottom line: - Hounds Town USA is pairing rapid expansion with a leadership refresh to sustain its national franchise push.