Orange Marketing, ZeroBounce set live Q&A on B2B email deliverability

Orange Marketing and ZeroBounce will host a live Q&A on Aug. 27 to show B2B marketers how hidden deliverability problems can keep emails out of the inbox and hurt ROI. The session will focus on sender reputation, warmup and sending frequency as AI-driven search pushes more brands to rely on owned channels like email.

Why it matters: - B2B companies are relying more on email as AI-driven search changes how buyers research vendors. - Hidden deliverability issues can drain ROI before campaigns have a chance to perform. - Better inbox placement can directly affect lead flow, engagement and revenue from owned channels.

What happened: - Orange Marketing and ZeroBounce will host a live Q&A on Thursday, Aug. 27, titled “Inbox Denied: What’s Really Blocking Your B2B Email and How to Fix It.” - The event will run at 10:00 a.m. PT and 1:00 p.m. ET. - Rebecca Gonzalez, CEO of Orange Marketing, and Luke Glasner, director of email deliverability at ZeroBounce, will present. - Registration is open here.

The details: - The session will focus on three issues B2B marketers face most often: diagnosing damaged sender reputation, using sender warmup to rebuild trust with mailbox providers and finding the right sending frequency. - Orange Marketing said it used ZeroBounce’s validation platform and a strategic sender warmup to revive a dormant database of 40,000 contacts. - That campaign produced a 23% open rate and a 39% click-to-open rate on the first send back. - Gonzalez said deliverability problems act like a slow leak in lead generation and often go unnoticed until engagement drops. - Glasner said teams often misunderstand warmup and treat it as a one-time task instead of a way to repair reputation and avoid spam folders. - The webinar follows an earlier 2026 session from Orange Marketing and ZeroBounce on protecting email performance in a high-risk inbox environment.

Between the lines: - The event is part of a broader push by Orange Marketing and ZeroBounce to position practical email operations as a response to AI-era search disruption. - The strong results from the revived database are meant to show that deliverability fixes can have immediate, measurable impact. - The focus on prevention suggests many B2B teams may be losing performance because of process gaps, not just weak content.

What's next: - Orange Marketing and ZeroBounce are using the webinar to give marketers a playbook for spotting deliverability problems earlier and recovering sender reputation. - The companies also say they will continue publishing guidance and hosting webinars for B2B marketers navigating AI-era search and email performance. - More information is available on Orange Marketing and ZeroBounce.