XS.com names Andreas Akniotis head of affiliate division

XS.com appointed Andreas Akniotis as head of affiliate marketing on Aug. 6, 2026, as the global broker pushes to expand its partner network and strengthen customer acquisition. The move underscores the company's focus on scalable partnerships as it grows its international business.

Why it matters: - XS.com is leaning harder into affiliate marketing as online trading competition intensifies. - The new hire is meant to deepen partner relationships, improve acquisition performance and support long-term growth. - The appointment also signals a broader push to scale XS.com’s international footprint through higher-performing partnerships.

What happened: - XS.com appointed Andreas Akniotis as head of affiliate marketing on Aug. 6, 2026. - The company said the role will support expansion of its global partner network and strengthen a key customer acquisition channel. - Akniotis will oversee affiliate strategy development and execution. - He will manage partner relationships and optimize customer acquisition campaigns. - He will also introduce new initiatives to increase engagement and commercial performance.

The details: - Akniotis has more than 10 years of experience in forex and online trading. - His background spans business development, trading operations, risk management and affiliate management. - He has built and managed affiliate and introducing broker networks. - He has developed partner incentive programs and run acquisition strategies across multiple regions. - XS.com said his international market experience and data-driven approach support the continued growth of the affiliate program. - Akniotis will work closely with sales, marketing, product and other teams to strengthen the broker’s affiliate program. - XS.com Group Chief Commercial Officer Wael Hammad said Akniotis brings industry experience, commercial insight and partnership-development expertise.

Between the lines: - The appointment fits XS.com’s broader strategy to invest in scalable partnerships that can support expansion without relying on a single growth channel. - Affiliates and introducing brokers remain important in online trading because they can drive efficient customer acquisition across markets. - XS.com framed the move as part of ongoing investment in strategic growth initiatives and high-performance partnerships.

What's next: - Akniotis is expected to build out the affiliate program and identify new growth opportunities. - XS.com will likely keep using partnership-led expansion to support its regulated, multi-market business. - The company will also continue to emphasize its global reach, licensing footprint and trading infrastructure as it recruits partners and clients.

The bottom line: - XS.com is betting on affiliate leadership to help accelerate partner growth and strengthen its global acquisition engine.