Lydian Memorial names Jalyka Smith as marketing director

Lydian Memorial has appointed Jalyka Smith as director of marketing as the Jamaica-based memorial company prepares to expand its products and services nationwide. The role puts Smith in charge of brand strategy, digital campaigns, public relations and audience growth across the business.

Why it matters: - Lydian Memorial is pushing to expand across Jamaica, and the new marketing lead will shape how the company reaches families and businesses. - The appointment is aimed at building a stronger digital presence, deeper community engagement and more consistent brand messaging as the company grows. - Smith will also help protect the dignity and privacy of families featured in memorial content, a key issue for marketing in this industry.

What happened: - Lydian Memorial appointed Jalyka Smith as director of marketing. - Smith will lead brand strategy, digital marketing, public relations, audience growth and customer-facing communications. - The company said the role strengthens its leadership team as it prepares to expand its presence, products and services throughout Jamaica. - Dr. Lydia Roxborough, chief executive officer, said Smith’s creativity and digital expertise will help introduce Lydian Memorial to more families.

The details: - Smith’s responsibilities include brand development, digital campaigns, social media management, public relations, community engagement, promotional initiatives, customer communications and strategic partnerships. - Smith will work with executive leadership plus the operations, production, design, sales and customer-service teams. - The marketing function will cover the company’s website, social media platforms, advertising campaigns, community programs, press materials, promotional events and customer communications. - Lydian Memorial was established to help families preserve memories, stories and legacies through memorial products and compassionate service. - Smith will also develop educational content on the memorial-design process, available materials, engraving options, photographs, inscriptions, customization choices, ordering procedures, delivery and installation. - Her campaigns will support personalized granite memorials, custom engraving, commemorative products, photographs, inscriptions, plaques, custom business signs and other products created through the company’s laser and CNC technology. - Lydian Memorial says Smith will monitor campaign performance, customer engagement and audience growth, then prepare marketing reports and recommendations for executive leadership. - The company’s leadership team includes Roxborough, President Ian Darby, Director of Operations Tafari D’Aguilar and Director of Production Development Deke’ Smith. - Lydian Memorial is a subsidiary of Grandfada Distribution, whose parent company is Aljdaas Isles, Inc. - The company lists its website as More information and its social channels include Facebook, Instagram, TikTok and X.

Between the lines: - The hire signals that Lydian Memorial sees marketing as a growth engine, not just a support function. - The company is pairing memorial products with storytelling and education, which can help build trust in a category that depends on sensitivity and credibility. - Smith’s background in social media and audience building appears designed to translate a traditional service business into a broader digital brand.

What's next: - Smith is expected to oversee upcoming campaigns, partnerships and community-focused initiatives as the company expands. - Lydian Memorial plans to use marketing to support family-support programs, referral opportunities, business collaborations and events that introduce customers to its services. - The company said its leadership team will continue working to establish Lydian Memorial as a trusted provider of memorial products, precision engraving, custom manufacturing and business signage across Jamaica.

The bottom line: - Lydian Memorial is betting that a stronger marketing operation will help it grow while keeping its memorial business centered on compassion, trust and personalization.