Surcheros to give away free queso for National Queso Day

Surcheros will offer a free regular queso with any purchase at participating locations on Sept. 20 for National Queso Day. The one-day promotion highlights the chain’s long-running queso focus as it continues expanding across the Southeast.

Why it matters: - The free queso giveaway gives Surcheros a one-day traffic boost and a simple reason for guests to visit on Sept. 20. - The promotion also puts one of the chain’s signature items in front of first-time guests. - Surcheros has served queso since its first restaurant opened in 2007, making the offer part marketing push and part brand reinforcement.

What happened: - Surcheros will give guests a free Regular Queso with any purchase on National Queso Day, Sept. 20, at participating locations. - The offer is available for one day only. - Luke Christian, founder and CEO of Surcheros, said National Queso Day gives the brand a chance to thank regular guests and introduce queso to new guests.

The details: - Surcheros opened its first restaurant in Douglas, Georgia, in 2007. - The chain now operates 46 locations across the Southeast. - Surcheros coordinated with supplier Land O’Lakes to meet queso demand for the giveaway across all locations. - The free queso pairs with burritos, bowls, tacos, quesadillas, nachos and salads. - Entrées are made to order and can be customized with grilled chicken, ground beef, carnitas or steak for an extra charge. - Guests can add fresh toppings and sauces. - The Surcheros rewards program is free through the Surcheros app on the App Store or Google Play. - Guests earn points with every order and can redeem them on future visits. - Location information is available here. - More information about the company, including menu details, is available here. - Surcheros also directs guests to its social channels on Facebook and Instagram.

Between the lines: - The promotion leans on a familiar fast-casual tactic: a low-cost giveaway that can drive store visits and larger orders. - The supply coordination with Land O’Lakes suggests the chain expected meaningful demand from a single-day offer. - Surcheros has used brand recognition and franchise growth as part of its positioning, including a spot on Fast Casual’s Top 100 Movers & Shakers list in 2025 and QSR Magazine’s 7 Franchisors to Watch in 2026.

What's next: - Guests can redeem the queso offer only on Sept. 20. - Surcheros is steering interested customers to its website for locations and franchising information, including franchising details. - The brand will likely use the promotion to keep attention on its Southeast footprint and loyalty program after National Queso Day.

The bottom line: - Surcheros is using National Queso Day to drive visits, reward loyal customers and showcase a signature menu item across its Southeast footprint.