Trellis Marketing, Inc. Celebrates One-Year Completion of Opioid Awareness Campaign for Steuben County
Steuben County Think Twice
Steuben County Stigma Use - Happiness Possible
Steuben County – Jeff's Story of Hope and Help
Trellis Marketing delivers strategic creative and media services, producing customized PSAs and campaigns for NYS counties.
Funded through Opioid Settlement Funds, the initiative delivered targeted messaging, educational resources, and real stories of recovery to help reduce stigma and connect residents with live-saving support services.
Trellis Marketing produced customized PSAs and executed a multi-media campaign that was tailored to meet the specific goals and budget of the client.
Steuben County was the first in New York State to launch this opioid abatement campaign model. The County’s Public Health Department and Legislature worked closely with Trellis Marketing to tailor messaging and outreach strategies that effectively connected with local residents.
“Public health campaigns like this are at the core of our mission,” said Catharine McCracken, Founder and CEO of Trellis Marketing, Inc. “By combining authentic storytelling with clear, accessible resources, we aim to reduce stigma and help individuals take the first step toward recovery.”
The Opioid Awareness & Education Program began in 2018, when members of the New York State Coroners Association raised concerns about the rising number of overdose deaths and sought to take action. In collaboration with the New York State Association of Counties (NYSAC), Trellis Marketing helped develop an award-winning creative campaign and cost-effective media strategy to deliver critical public health messaging across New York State.
While progress has been made, the crisis continues to evolve. Recent trends show a shift in overdose demographics, including a rise in fatalities among older adults, often linked to substances unknowingly mixed with illicit fentanyl.
“Counties across New York continue to confront the effects of substance use disorder every day,” said Stephen J. Acquario, Executive Director of the New York State Association of Counties. “We appreciate Trellis’ leadership in addressing the opioid crisis and are proud to endorse this important public awareness campaign.”
This initiative reflects Trellis Marketing’s ongoing commitment to addressing opioid addiction and mental health challenges throughout New York State, working alongside local governments and organizations to drive meaningful community impact.
Counties across the United States interested in participating in this important initiative can visit https://trellismarketing.com/compellingpsa/.
Amanda Lucchino
VP Business Development, Trellis Marketing, Inc.
+1 716-873-7199
email us here
Jeff’s Story – Hope and Help
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