iCrossing Listed as a Representative Vendor in the Gartner® Market Guide for Global Digital Marketing Agencies
NEW YORK, NY, UNITED STATES, August 26, 2026 /EINPresswire.com/ -- iCrossing, a Hearst-owned global digital marketing agency and marketing technology consultancy, today announced that it has been identified as a Representative Vendor in the Gartner "Market Guide for Global Digital Marketing Agencies"¹ report.
According to Gartner, “CMOs spend an average of 20.7% of their budgets on agency fees, but the value of this investment is hard to prove.”² As generative AI reshapes marketing, in our opinion, Gartner's research indicates that agencies are increasingly expected to go beyond execution — using AI to drive efficiencies, deliver personalized experiences, orchestrate customer journeys, and fuel business innovation.
"We believe being named a Representative Vendor in Gartner's Market Guide reflects the strength of our enterprise digital capabilities," said Dmitry Klebanov, President at iCrossing. "As media and marketing complexity continues to increase, we believe organizations are re-evaluating how they approach accountability, measurement, and AI-driven transformation — and we're pleased to be recognized in this context."
iCrossing has identified four capabilities it believes differentiate agencies in this evolving landscape:
1. Integrating GenAI into content, CX, and campaign optimization — embedding AI across content creation, customer experience design, and performance optimization.
2. Supporting clients with training, change management, and governance — helping organizations build readiness, training, and governance frameworks for transformation.
3. Aligning strategy to business growth objectives — connecting marketing strategy directly to revenue, pipeline, and enterprise goals.
4. Providing agility to pivot in volatile markets — adapting strategy as market conditions shift.
The Gartner "Market Guide for Global Digital Marketing Agencies" is available to Gartner clients.
¹ Gartner, "Market Guide for Global Digital Marketing Agencies," Jay Wilson, Jennifer Barry, Philip Black, 18 August 2025. ² Gartner, "Market Guide for Global Digital Marketing Agencies," Jay Wilson, Jennifer Barry, Philip Black, 18 August 2025
Gartner Disclaimer
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
About iCrossing
iCrossing is a Hearst-owned global digital marketing agency and marketing technology consultancy that helps brands build data-driven, measurable marketing programs.
www.icrossing.com
According to Gartner, “CMOs spend an average of 20.7% of their budgets on agency fees, but the value of this investment is hard to prove.”² As generative AI reshapes marketing, in our opinion, Gartner's research indicates that agencies are increasingly expected to go beyond execution — using AI to drive efficiencies, deliver personalized experiences, orchestrate customer journeys, and fuel business innovation.
"We believe being named a Representative Vendor in Gartner's Market Guide reflects the strength of our enterprise digital capabilities," said Dmitry Klebanov, President at iCrossing. "As media and marketing complexity continues to increase, we believe organizations are re-evaluating how they approach accountability, measurement, and AI-driven transformation — and we're pleased to be recognized in this context."
iCrossing has identified four capabilities it believes differentiate agencies in this evolving landscape:
1. Integrating GenAI into content, CX, and campaign optimization — embedding AI across content creation, customer experience design, and performance optimization.
2. Supporting clients with training, change management, and governance — helping organizations build readiness, training, and governance frameworks for transformation.
3. Aligning strategy to business growth objectives — connecting marketing strategy directly to revenue, pipeline, and enterprise goals.
4. Providing agility to pivot in volatile markets — adapting strategy as market conditions shift.
The Gartner "Market Guide for Global Digital Marketing Agencies" is available to Gartner clients.
¹ Gartner, "Market Guide for Global Digital Marketing Agencies," Jay Wilson, Jennifer Barry, Philip Black, 18 August 2025. ² Gartner, "Market Guide for Global Digital Marketing Agencies," Jay Wilson, Jennifer Barry, Philip Black, 18 August 2025
Gartner Disclaimer
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
About iCrossing
iCrossing is a Hearst-owned global digital marketing agency and marketing technology consultancy that helps brands build data-driven, measurable marketing programs.
www.icrossing.com
iCrossing PR
iCrossing
+1 212-649-3900
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